The Story of SMÁLÀ

After moving back to NYC (again), we were inspired by the crossroads of Chinatown and Little Italy — two iconic neighborhoods defining the Lower East Side.  One night, while drizzling Calabrian chili oil at a local Italian spot, the idea hit:

“Why don’t we (Chinese) have something like this?”

So we teamed up with friends and a Greek-Italian kitchen to begin testing. Over 14 months, we experimented, taste-tested with chefs, tweaked the recipe, and finally perfected it.

SMÁLÀ is our lovechild of Sichuan and Calabrian chili oil — a deep, aromatic blend with a numbing mala buzz and clean, quality ingredients. Chefs have said: “It doesn’t taste cheap” — and that’s by design.

Drizzle generously on dumplings, pizza, pasta, rice, tacos, or stir into your favorite condiments.

This is our first food baby — made thoughtfully for flavor-lovers everywhere.

BTW here's a video at the factory where all the magic happens!

Andrew is stirring the aromatics hmmmm